We Are
Redefining
Good Sleep

Affordable Luxury

About Us

Our Story

The idea for E’Sorae Homes came to me in 2009 while I was based in the UK. On one of my frequent trips to Nigeria, I realized I had forgotten to pack a bath towel. I searched high and low for a good quality towel that was also affordable, but the options I came across were either low quality or too expensive. I did find some lovely high-quality ones, but they came with a designer price tag.

This realization led me to the idea of creating a Nigerian brand that would provide high-quality luxury towels, bathrobes, bedding, and other home essentials at accessible prices. So, in October 2010, I quit my job as a business development manager for a top financial group in the UK and moved back to Nigeria to establish and focus fully on E’Sorae Home.

My vision for E’Sorae Home is to be the provider of choice wherever hospitality essentials are consumed in Africa. My mission is to reshape the market through innovation and building relationships, while providing value to our customers. My core values of commitment, integrity, and hard work drive me to achieve our strategic objectives and make E’Sorae Home a success.

Ewaen Sorae, Chief Principal Designer.

Our Brand

At our company, we are committed to helping you achieve the best sleep possible. Our strategy involves constantly discovering new techniques to enhance the quality of our products and services. We understand that a good night’s sleep is vital for overall well-being, and we are determined to make it a reality for our customers.

Our Promise

At E’Sorae Home, We are dedicated to helping our customers get the rest they deserve and to providing them with the tools they need to live their best lives. Whether you’re shopping for yourself or looking for the perfect gift for someone special, E’Sorae Home has you covered.

Our Board

Ewaen
Sorae

Founder/CEO

Ewaen Sorae's journey began with a solid foundation in accounting (University of Benin) and a strategic focus in Marketing Management (University of Bedfordshire, UK). This combination, along with his early career success in finance at Providence Financial Group UK, laid the groundwork for his entrepreneurial spirit.

Driven by a passion to impact Nigeria's economy, Ewaen returned home and established E'sorae Luxury (now E'sorae Home) with a vision to elevate the home essentials market. Starting with a small team and a clear vision, Ewaen has fostered impressive growth, expanding from a handful of employees to a team exceeding 100. The company's capital base has also grown significantly, showcasing its financial strength and market impact.

Ewaen's leadership and expertise have earned E'sorae Home a reputation for excellence. Our commitment to quality has attracted industry leaders like Vita Foam and Mouka Foam, who partnered with us for the production of duvets and memory pillows. This collaboration further emphasizes E'sorae Home's position as a trusted innovator in the luxury home essentials space.

Today, E'sorae Home is a household name in Lagos and beyond. Ewaen's entrepreneurial vision extends to the White Tree Group, a venture encompassing White Tree Gourmet and White Tree Bistro, situated in the prestigious Ikoyi district. This diversification reflects E'sorae's commitment to creating exceptional experiences that enhance the lives of our customers.

Abayomi
Awobokun

Chairman

Abayomi Awobokun brings a wealth of experience in driving business growth, operational excellence, and strategic innovation to the Board. With a proven track record in the oil and gas sector, where he successfully led Enyo to over $1 billion in annual revenue, he demonstrates a unique ability to scale businesses rapidly and profitably.

His expertise extends beyond financial performance. Awobokun is a champion of corporate responsibility, having spearheaded ESG initiatives and gender equality programs that have garnered international recognition. His deep understanding of industry regulations, gained through his leadership role in a key sector association, positions him as a valuable strategic advisor.

As a seasoned investor with a keen eye for disruptive technology, Awobokun brings a forward-thinking perspective to the Board. His support of tech startups like Paystack and Cliqki, as well as his involvement in academic research, underscores his commitment to fostering innovation and driving digital transformation.

Awobokun's combination of strategic acumen, operational excellence, and deep industry knowledge makes him an invaluable asset to the Board as we navigate the dynamic business landscape.

Joy
Coker

Member

Joy Coker is a seasoned financial industry executive with a proven track record of driving growth and innovation. With over 15 years of experience spanning diverse roles, from frontline customer service to strategic leadership, Joy brings a unique perspective and deep industry knowledge to the Board.

Her early career in home finance cultivated a strong foundation in customer-centric strategies, enabling her to identify and meet the evolving needs of the market. Her subsequent roles at Abbey Mortgage Bank and New Prudential Mortgage Bank Limited honed her leadership and strategic planning abilities, resulting in significant business growth and portfolio expansion.

Joy’s passion for financial literacy and her active involvement in industry associations demonstrate her commitment to the broader financial ecosystem. Her ability to foster a collaborative and innovative culture, combined with her deep financial expertise, make her an invaluable asset to the Board.

Iyobosa
Sorae

Executive Director/Member

Iyobosa is a dynamic executive with a unique blend of financial expertise and educational passion. Her impressive academic background, coupled with a distinguished career in banking, has equipped her with a comprehensive skill set that spans from treasury management to entrepreneurial development.

With a proven track record in senior leadership roles at leading financial institutions, Iyobosa brings a wealth of experience in fixed income, portfolio management, and asset-liability management to the organization. Her ability to navigate complex financial markets is evident in her frequent appearances as a respected industry expert on television.

Beyond her financial acumen, Iyobosa is a dedicated advocate for education and entrepreneurship. Her early career in education and her ongoing commitment to philanthropic endeavors demonstrate her passion for empowering individuals and communities. This unique combination of financial expertise and social impact positions her as a valuable asset to the organization.

Obinna
Igwebuike

Member

Obinna Igwebuike is a seasoned management and development consultant with a proven track record of delivering transformative solutions across diverse sectors. His deep understanding of complex challenges and his ability to craft innovative strategies have made him a sought-after advisor to both public and private sector organizations.

With a strong focus on sustainable development, Obinna has played a pivotal role in shaping the agricultural and climate change landscape in Nigeria. His expertise in business model development, economic analysis, and policy formulation has enabled him to deliver impactful results for clients such as Nutricia, Victoria Phosphate, and the Government of the Netherlands.

Obinna's ability to bridge the gap between the public and private sectors is a key differentiator. He has successfully facilitated partnerships and collaborations to drive sustainable growth and create shared value. His current work on enhancing private sector participation in climate-smart agriculture exemplifies his commitment to addressing critical global challenges.

With a strong academic foundation and a passion for solving complex problems, Obinna is a strategic thinker and a results-oriented leader. His deep understanding of the African context, combined with his international experience, positions him as a valuable asset to any organization seeking to achieve sustainable growth and impact.

Editi
Effiong

Member

Editi Effiong is a multifaceted Nigerian entrepreneur and filmmaker driving innovation in the digital landscape. As the visionary founder of Anakle, a leading digital agency, and Anakle Labs, a pioneering investment firm and tech incubator, he has successfully delivered high-impact projects for clients in finance, FMCG, and non-profit sectors. His deep understanding of the Nigerian market enables him to create and launch cutting-edge digital products that drive growth.

With a passion for storytelling ignited in his Lagos upbringing, Effiong honed his filmmaking craft at the University of Southern California. Upon returning to Nigeria, he established Anakle Films, producing acclaimed projects such as "The Black Book" and "Up North."

Beyond the silver screen, Effiong's entrepreneurial acumen is evident in his role at Anakle Labs. The incubator has nurtured groundbreaking startups like Flutterwave and Paystack, demonstrating his commitment to fostering technological advancement in Africa.

A staunch advocate for financial inclusion and education, Effiong is dedicated to leveraging technology for the empowerment of African communities.

Toyosi
Akerele-Ogunsiji

Member

Toyosi Akerele-Ogunsiji is a pioneering Nigerian social entrepreneur and human development expert, revolutionizing Africa's payment landscape through technology. Her deep expertise in digital transformation and youth empowerment has driven significant strides in financial inclusion and economic growth across the continent.

As the founder of Rise Networks, a leading youth-focused social enterprise, she has successfully championed financial literacy, entrepreneurship, and the empowerment of marginalized communities, particularly women and young people. Her innovative use of data science and artificial intelligence has created groundbreaking solutions that cater to the unique needs of African markets, expanding access to financial services for millions.

A dedicated mentor and influential figure, Akerele-Ogunsiji inspires and supports young leaders, providing them with the tools and knowledge to create positive change. Recognized with numerous awards, including the prestigious Forbes 20 Most Powerful Young Women in Africa, she has become a leading voice in shaping Africa's digital future. Her work exemplifies the power of technology and human potential in driving sustainable development.

Contact Us

    Main Menu